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Senior Website Content Writer - Destiny HR Group Services

Date Posted: Apr 30, 2024
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Job Detail

  • Location:
    New Delhi, Delhi, India
  • Company:
  • Type:
    Full Time/Permanent
  • Shift:
    Day Shift
  • Career Level:
    Experienced Professional
  • Positions:
  • Experience:
    5 Year
  • Work Mode:
    Work From Office/WFO
  • Gender:
    No Preference
  • Degree:
  • Apply Before:
    Aug 30, 2024

Job Description


1. Content Review and Quality Assurance:

● Review content created by other writers to ensure accuracy, clarity, and
adherence to style guidelines.
● Provide constructive feedback and guidance to writers for improvement.
● Ensure content meets established KPIs and standards.

2. Content Engagement and Readability:

KPI: Flesch-Kincaid Reading Ease Score: Maintain above 80 score for all
content (targeting easier readability for UK audiences).

3. Accuracy and Cultural Nuances:

KPI: Zero spelling and grammar errors in all content (as evaluated by a
professional editor or reputable grammar checking tool).
KPI: Content adheres to British English spelling, punctuation, and
grammar conventions.
KPI: Content avoids cultural references or slang not understood by the UK
target audience.

4. Website Brief Adherence:

KPI: All content adheres to the agreed-upon website brief (word length,
tone, target audience, key messages, etc.).

5. SEO Optimization:

KPI: Keyword density within the recommended range for targeted
KPI: Meta descriptions optimized for click-through rates and include
relevant keywords.
KPI: Compelling calls to action (CTAs) that encourage conversions.


● Bachelor's degree in English, Mass Communication, or a related field.
● Must have studied in English medium in school.
● Class 12 English score to be a minimum of 90/100.

Software Knowledge:

● Proficient in word processors (Microsoft Word, Google Docs).
● Grammar and spell-check tools i.e Grammarly
● Knowledge of Plagiarism checkers i.e. Copyscape, Turnitin
● Ability to write effective GenAI prompts
● Ability to judiciously use AI tools for self review and continuous improvement of
work quality

Essential Requirements:

● Experience in writing & reviewing website content.
● Written content for global markets.
● Strong command of grammar & punctuation.
● Excellent research abilities.
● Should have a portfolio showcasing diverse and well-crafted written content.
● Familiarity with SEO principles and best practices.
● Certification in Digital Marketing - Effective SEO Techniques.
Preferred Skills / Requirements:
● Experience in creating content for digital marketing and social media.
● Detail-oriented with a keen understanding of brand consistency.
● Ability to adapt writing style to different audiences and platforms.
● Ability to collaborate effectively in a team environment.
● Content writing/ creative writing certificate will be preferred.
● IELTS certification


● 5-7 years of work experience in the similar role.


Good Working Environment.

Skills Required

Company Overview

New Delhi, Delhi, India

Destiny HR Group services is one of the reputed names in the world of IT Recruitment Consultants Delhi. Read More

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